Mayne said the casino's true mastermind was Lloyd Williams, who “went after the high rollers far more aggressively than any other casino”. Packer is a global gambling giant. But in the end, no. He has casinos throughout Australia, Asia, Europe and is branching into Las Vegas. Lloyd Williams;; Pic Jason South; Age Gen / Pic. Williams made his fortune putting up apartments in Melbourne's suburbs but made his name building the city's Crown Casino in the s. . Crown is Australia's largest casino and one of. He is the founder of Crown Casino and Entertainment Complex, established in , located in Melbourne, Victoria. Description Under pressure: Casino chief Lloyd Williams outside his offices in South Melbourne yesterday. The Crown Casino boss is one of Australia's best-known businessmen. Crown insiders say Williams, who was accustomed to ruling unchallenged in his beloved casino, had been reasserting himself for more than six. Melbourne-born Williams, who first made his money in real estate, then as a leviathan property developer – his company, Hudson Conway, built. Yet his record as a property developer contains few successes.